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West Elm has long been a go-to choice for anyone who prefers a modern aesthetic. You can find its furniture and textiles in homes across the country. But it isn’t settling for making its mark on the residential domain. It’s now pushing into the commercial space through a new partnership with Steelcase.
Steelcase has helped companies build highly functional, highly beautiful offices for over a century. It got its start as a manufacturer of metal office furniture. Today, it has expanded its offerings to include a wide portfolio of architecture, furniture and technology products and services. And it does all of this with sustainability in mind.
As two prominent leaders in their respective fields, a partnership between West Elm and Steelcase makes sense. Through it, they hope to help the modern workplace make some sense, too. No more lifeless cubicles and austere seas of desks. By working together, these two partners can lean on Steelcase’s knowledge of building quality office spaces while incorporating West Elm’s residential feel. The result is workplaces that feel less like prisons and more like homes.
West Elm and Steelcase team up for well-being in the workplace
West Elm has been developing contract-grade office furniture since 2015, and it’s seen growth in this area ever since. The company attributes that growth to “commitment to three key values that inform [its] designs: well-being, residential inspiration and choice.” Who wouldn’t want to work in an office that keeps your mental health and comfort at the forefront? According to both companies, that’s the whole point of this collaboration.
“Steelcase and West Elm share an ethos of improving the physical, cognitive and emotional well-being of people at work,” says Allan Smith, Steelcase’s VP of Global Marketing. “Together, we aspire to help organizations create inspiring, high-performance workplaces where people can be highly engaged and do their best work.”
The office of the future
The modern workplace has been changing for years. Companies have hunted for ways to maximize their square footage while creating spaces that attract top talent and motivate them to do their best work. At the same time, today’s workforce has been demanding greater flexibility. Across the country, companies have been swapping cubicles for open floor plans and conference tables for ping pong tables. Today’s office furniture can’t just be functional; it needs to also be fun, comfortable and versatile.
It makes sense, then, for a leader in office design (like Steelcase) to look to a leader in home decor (like West Elm). By mirroring what we love about our homes in our workplaces, we might just fall in love with where we work, too. And employees who like where they work are more likely to show up on time, be creatively stimulated and stay in their positions long-term. In short, investing in the products of this new Steelcase and West Elm partnership could help companies keep turnover down and build their best teams.
If you want to learn more about the product line that will be available as a result of this partnership, you can sign up here. Steelcase is promising more information this summer.
What do you think? Would you be drawn to work for a company because it had an attractive, flexible office?